The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring. So, which one will become the...
In fact, it takes a lot of effort to create a completely user-friendly, intuitive & efficient web interface...
There's definitely a great amount of unorthodox UI solutions that can be found today. Especially with thousands of SAAS websites and thousands of interactively designed blogs, e-stores online... We've researched just a few of those and here's what we found out about top 5 UIs. All of which were recently implemented by the big web players.
We tried to examine as many examples as possible and we found a profound evidence of a pattern. An evidence that a majority of big web players is NOT afraid to approach UI design with unorthodox, fun and engaging solutions. So, the list starts with a great Interaction on MailChimp's website. The way they make sending a first email marketing campaign a fun and engaging experience (as it is indeed) - is remarkable. Great way of playing it cool with your audience.
Web interfaces of all kinds came a long way since their first years in the 1990s. In fact, the difference in 2010 & 2017 UI/UX is just as drastic... Brian Williamson
Another example of taking an ordinary User Interface detail and turning it into a marvelous experience for a website visitor! This one was found inside a UI of the Slack messenger service. It's available both as a web version and a separate, cross-OS application. The nice touch is that when you enter a HEX color code there (e.g. #ff3333) - the messenger will display it for you instantly in a separate little box.
This is a small detail, still feels like an extra mile that the service is willing to go to make life easier for its users. Did you know, that Google Maps have a little easter egg UX feature about the shadows? If you're looking at any building or a landmark on Google Maps - the service will display shadow it casts. In real time! All accordingly to a time of the day.